Effective Marketing for Businesses of all Sizes Effective Marketing for Businesses of all Sizes QuizOnce you've watched all of the Effective Marketing for Businesses of all Sizes Masterclass above, take the quiz and receive a certificate to prove you've passed!Fill in your details for the certificate and click NEXT to continue...GOOD LUCK! Your Name Company Name 1. Why is it important to identify your ideal customer? A. To know your generic marketing messages will work B. To communicate to the right people who are likely to want to buy your product or service C. To know you don’t need a scheduled marketing campaign as they’ll buy your product or service anyway D. All of the above 2. How long will it take to develop your prospects database? A. A week B. A month C. Ongoing D. A year 3. What are the ways in which you can develop your database? A. Internet searches B. Directories C. Buy in data D. All of the above 4. Why include contacts on your database of people or businesses who won’t ever buy from your directly? A. It increases the numbers on your database B. They can be an influencer or introducer of business C. You never know, they might change their mind and buy something D. You might sell your database 5. Which of these is not a key consideration when creating content to communicate to your target market? A. Am I the only one doing this? B. Is the message clear? C. What's the call to action? D. What's the key purpose? 6. What is the primary reason to measure performance of your marketing campaigns? A. To view how effective they have been & adjust for future campaigns B. To manage your budget C. To change your branding D. To find new audiences 7. What are the benefits of having a Marketing Strategy? A. It’s another piece of paperwork B. It ticks a box C. It provides a focus for your marketing activity and a benchmark for review D. It's what everyone else does 8. What should you include on a Marketing Plan? A. Key events; exhibitions or launches B. Advertising campaigns; booked or planned, printed or online C. Marketing communications; newsletters, e-shots D. All of the above 9. You have been contacted with the offer of an advertising opportunity, what should you do? A. Ask no questions, just go for it immediately! B. Ignore the call or email and look at it when you have more time C. Ask questions to find out more D. Wait until they follow up if it is a serious offer 10. How can you find content for your communications i.e. social media channels, blogs, newsletters? A. Use relevant topical events as the opportunity to give an expert opinion B. Comment on a relevant TV storyline to show your expertise C. Tie in with relevant national awareness days / weeks / months D. All the above 11. Which of these is a sign of a marketing campaign that's performing well? A. A positive Return on Investment B. No increase in new customers buying your products or services C. Running out of marketing budget D. The wrong types of customers buying your products and services 12. As a small business, which social media channel should you use? A. All of them B. Ones that are most appropriate for business C. None of them D. The ones you are active on personally 13. What is the most important thing to consider when starting your Marketing activity? A. Having absolutely everything in place before you start B. When you want to be able to sell your business C. Focus on a short term plan to address immediate requirements and/or challenges D. Copying what your competitors do 14. How can your source images for your marketing communications? A. Use your own photography B. Buy from a reputable image store C. Use Royalty / Licence free images D. All the above 15. Which of these isn't important in order to create your own brand? A. Your reputation B. Your career history C. Your expertise D. Your network Time's up
